Josh Taylor Dadds
Omnicom creative agency TBWA\Sydney has appointed Josh Taylor Dadds head of strategy.
Dadds will report to Michael Hogg who was announced last week as chief strategy officer for the group which includes TBWA, Eleven, Fleishman Hillard, Fabric, +61 for Telstra and TBWA/Media Arts Lab.
Originally from the UK, Taylor Dadds has been based in New Zealand for the past five years, most recently serving as the group strategy director at Special. There he worked on clients including Entain Group ANZ, Optus, and Tourism New Zealand.
Prior to Special, Dadds was a strategy director at TBWA\New Zealand.
"Disruption is an inspiring philosophy—it unleashes outrageous creativity while ensuring work is ruthlessly effective for clients," Josh Taylor Dadds said.
"I saw that firsthand with the crew at TBWA\New Zealand, and I’m so excited to be back in the fold.
"I was lucky enough to meet a few people at the agency before joining, and everyone has been an absolute legend. Getting to work with Paul, Elektra, Michael and the rest of the crew all while calling Sydney home (the second-best city in the world, after London) is a dream come true."
TBWA\Australia and New Zealand CEO and president Paul Bradbury said Dadds is a big talent, and a champion for disruptive, innovative strategic thinking.
"We are really excited to have him back at TBWA," Bradbury said.
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