Independent digital marketing agency Sparro has deployed impact.com to enable its client list to better understand the incremental value of partnership marketing across all of its digital marketing channels.
Last year Sparro managed $180 million in ad spend and delivered more than $1 billion in paid ecommerce revenue. With impact.com, it will be able to deliver additional revenue through helping its clients better understand the incremental value of partnership marketing across the full channel mix.
Sparro works with the likes of Webjet, Temple & Webster, Catch, Estee Lauder Companies and more to deliver cross-channel digital marketing strategies.
Cameron Bryant, partner at Sparro, said: “Cookie erosion means that brands need to stand for something, resonate and actually grow an owned audience. Partnerships are a high value, lasting way to do this and creates competitive advantage for us.
“The digital marketing landscape has never been broader and more complex; even if the channels themselves are becoming simpler and more automated. We’re seeing clients want more from fewer agency partners, and so we’re continuing to scale our offering.
“Working with impact.com will allow us to understand the value of reviewing the incrementality of publisher relationships across all channels – as well as making the day-to-day management of our clients’ partnerships much easier.”
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