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Independent digital marketing agency Sparro by Brainlabs will manage paid digital media, above-the-line media, SEO and affiliate marketing for global sports retail brand Under Armour.
“We were really impressed with Sparro’s digital-first approach, balanced with their above-the-line capabilities," said Under Armour head of marketing Priscilla Larke.
Sparro by Brainlabs co-founder Cameron Bryant said Under Armour is an ambitious challenger with a respected name that’s ready to go all-in on digital.
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