Cameron Bryant, Emily Searle, Gino Hadiutomo,
Digital marketing agency Sparro by Brainlabs has appointed Emily Searle planning director.
Searle joins with 25 years of experience in media and publishing, most recently working at independent agency Apparent.
Searle will work closely with media and growth lead Gino Hadiutomo, and managing partner Sarah Davidson, to lead the direction of media planning in the business.
Searle said she is so excited to join such an incredibly successful agency.
“There’s a huge opportunity to support both new and existing clients in engaging upper-funnel audiences and helping build brands. I can’t wait to see where we can take the agency," Searle said.
“The way these guys use data to make decisions is incredible — it’s been refreshing to work alongside that capability and use it for better planning and measurement of media."
Sparro co-founder Cameron Bryant said that adding a planning director was a vital next step towards growth as more clients demand sophisticated integration between digital and offline media.
“We’re proud to have Emily direct our above-the-line media planning team," Bryant said.
"We’ve been upskilling our digital specialists for years, as well as making multiple mid-weight hires across planning, buying and programmatic — and now Em brings a wealth of experience and insight to the team.
“Offline media is one of Sparro’s fastest-growing service offerings. A number of our existing clients now spend the bulk of their marketing budgets on digital channels and many of them are consolidating their agency villages — keeping us as their digital agency of choice and entrusting us to bring the same data-driven decision-making to offline media planning.
“Clients are extremely clear with what they want: more attribution through the whole media funnel. We’re focused on delivering just that.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.