Global paint and coatings giant PPG Industries has appointed Spark Foundry to manage its media account for its Australian portfolio of architectural brands.
The brands included in the remit are Taubmans, White Knight, Johnstone's and Bristol. The account was previously held by UM.
The agency was awarded the strategic, planning and buying duties for PPG Industries following a competitive pitch process, with the account managed out of Spark's Melbourne office.
“We are pleased to appoint Spark Foundry as our media agency after a rigorous process, which recognised Spark’s genuine alignment with the journeys of our brands and customers," PPG Architectural Coatings commercial director ANZ David Nicholls says.
"We are looking forward to the innovative and creative approach this new partnership will promote.”
PPG Industries has been developing and delivering paints, coatings and materials for more than 135 years.
With ANZ headquarters in Clayton, Melbourne, PPG operates in more than 70 countries and works in the construction, consumer products, industrial and transportation markets and aftermarkets.
“We are delighted to work on such iconic brands. The process with PPG highlighted the strategic synergy of our businesses – as challenger brands within the Australian landscape," Spark Foundry Melbourne MD Peter Butler says.
This latest account win marks the second in recent months, with the agency picking up the Cancer Council NSW in late May.
PPG is the second major win for the agency since the merger with former sister agency Blue 449.
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