Spark Foundry has been appointed to manage media planning and buying for not-for-profit Cancer Council Victoria, following a review.
Spark Foundry will take a data-led approach for Cancer Council Victoria, raising awareness across TV, OOH, radio, digital and social channels.
Danielle Chidlow, Cancer Council Victoria head of brand, communications and marketing, said: “Spark’s leadership, expertise and innovation in the media space is second to none, and we were impressed by the out-of-the-box thinking and insights they offered.
"We look forward to working with Spark to bring our campaigns to life and reach new and wider audiences in 2023 and beyond.”
Peter Butler, Spark Foundry MD, said: "Every dollar we spend for every client is important – but when a dollar can potentially save the life of a mum, dad, sister, or brother – it becomes that much more significant.
"If the work Cancer Council Victoria and Spark Foundry carry out together can help save the life of a loved one, then I can’t think of anything more rewarding.”
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