Aaron Burden via Unsplash
The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can confirm.
SATC wants to understand the growth impacts and economic outcomes of its marketing activities to help inform future decision-making.
The SATC has a growth target of $12.8bn in visitor expenditure by 2030 and creating an additional 16,000 jobs, to help achieve this goal, the department is developing a new, long-term destination brand platform that can direct and underpin all its marketing activity in future years.
The strategic ambition is to make South Australia easy to remember and hard to forget by creating a distinctive brand with a clear and consistent identity. It is intended that the MMM may assist with guiding new innovative strategic thinking.
The successful applicant will be notified early to mid May.
SATC will provide a briefing session to interested parties via Teams on March 21 March, 11.30am (ACDT), interested parties will need to provide a request of attendance.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.