Independent agency HERO has appointed Souad Saied to the role of Sydney managing director.
Saied joins HERO following her most recent role as head of growth at Jack Morton Worldwide, based out of Singapore, where she built a reputation as a champion for strategically-driven creative solutions, cultivating relationships with major clients including Meta, ANZ Bank and Cartier to name a few.
HERO chief creative officer Ben Coulson said: “Souad’s appointment marks an exciting expansion of Sydney’s leadership team and will further amplify the agency’s ability to deliver borderless creativity for all our clients."
HERO chief operating officer James Greet said: “As we seek to continue to grow HERO in Sydney it’s awesome to be able to welcome in a talented and progressive leader such as Souad."
Recent high-profile new business wins for HERO include Circles.Life, Henkel, Toyota, Microsoft, Maybelline New York, Calbee Australia and v2food.
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