AdNews L!VE: Brisbane will return today as industry speakers provide attendees with a forensic look into the next 12 months in media, marketing and advertising.
The sold-out conference will be hosted at Brisbane Powerhouse.
The agenda is headlined by Budget Direct chief growth officer Jonathan Kerr, Subway director of marketing Rodica Titeica and Tourism & Events Queensland (TEQ) group executive of marketing Kim McConnie.
Bank of Queensland chief economist and head of market strategy Peter Munckton, Standard Media Index APAC MD Jane Ractliffe and Trinity P3 GM Lydia Feely will also take the stage to deliver pitch, spend and economic forecasts.
Lord Mayor of Brisbane Adrian Schrinner will lead a closing panel featuring EssenceMediacom CEO ANZ Pippa Berlocher, OMD co-CEO Laura Nice and Dentsu Group CEO client, commercial and media Fiona Johnston.
Agenda
1:00pm: Registration and networking
1:30pm: AdNews welcome
1:35pm: ECONOMIC OUTLOOK: Opportunities and challenges for adland
Bank of Queensland chief economist and head of market strategy Peter Munckton.
Australian households have experienced an unprecedented decline in their purchasing power over the past year as rising interest rates, inflation and cost of living pressures impact consumer wallets. While Queensland is on a roadmap to growth, how will the local and national climate shift in the year ahead? Leading economist Peter Munckton offers a detailed economic outlook, equipping advertising professionals with insights to inform their media, marketing and creative strategies.
2:00pm: AD SPEND FORECAST: Who are the winners in 2025?
Standard Media Index (SMI) APAC MD and co-founder Jane Ractliffe.
After a period of fluctuating advertising spend, the next 12 months will be critical to capture the channels, categories and sectors delivering growth. Drawing on media trend analysis and forward pacings data, SMI APAC MD Jane Ractliffe will provide an exclusive look into the key factors steering ad market demand in 2025. Will it be a return to investment stability or will volatility continue to shape spending decisions across the industry? This session will answer that question with a data-driven look into the year in media.
2:25pm: MARKETING GAME PLAN: Trends, targets, tactics
Budget Direct chief growth officer Jonathan Kerr, Subway director of marketing Rodica Titeica, Tourism & Events Queensland group executive marketing Kim McConnie.
It’s time to enter the control room. Responding to insights shared in the first two presentations, decision-makers across QSR, insurance and tourism will discuss the real-world impact of economic and advertising trends on their marketing strategies. From optimising channel investments to navigating changes in consumer behaviour, these marketers will provide firsthand perspectives on their plans for 2025. Expect candid discussions and real-world tactics from those steering the ship.
3:25pm: THE PITCH MARKET: An insider’s guide to winning
Trinity P3 general manager Lydia Feely
As agencies scrambled to manage active RFPs in 2024, intensified competition and evolving client expectations prompted many to reevaluate their strategies for the new year. This in-demand session will reveal exclusive, proprietary research on the local and national pitch market for 2025. Queensland-based agencies will gain valuable insights into securing new cross-border business and the pitch deliverables that impress marketing and procurement teams. Attendees will leave equipped with actionable strategies to enhance their pitching effectiveness in an increasingly competitive landscape.
3:50pm: PRIVACY: Where to next?
Audience 360 head of sales Moritz Von Sanden, Blis regional director ANZ Elias Psarologas, Quantcast commercial director ANZ Daniel O’Connor, AANA director of policy & regulatory affairs Megan McEwin and AdNews publisher Assia Benmedjdoub.
With the first tranche of reforms to the Privacy Act 1988 introduced this year, the advertising industry is in limbo as it awaits the next round of recommendations. Just how deeply the $25 billion-plus marketing supply chain will be impacted long-term is one of the most debated topics in adland. This panel will examine lessons from similar frameworks in other countries, exploring strategies for brands to adapt to stricter privacy regulations and the role of digital in a more privacy-conscious landscape.
4:15pm: OLYMPICS 2032: Unlocking the media, marketing and advertising potential
Lord Mayor of Brisbane Adrian Schrinner, EssenceMediacom CEO ANZ Pippa Berlocher, OMD co-CEO Laura Nice and Dentsu Group CEO client, commercial and media Fiona Johnston, Nine CSO Michael Stephenson.
As the world’s biggest sporting event, the Olympic Games presents an unparalleled opportunity to engage global audiences. With Brisbane 2032 forecast to drive $8.1 billion in total benefits for Queensland and $17.6 billion across Australia, the time for businesses to start preparing is now. Moderated by Nine’s Michael Stephenson and featuring Lord Mayor of Brisbane Adrian Schrinner, this panel will dive into the structural roadmap ahead for the city, alongside the strategies that agencies are using to leverage the power of the Games.
5:00pm: Networking drinks commence
6:00pm: Event concludes
AdNews would like to thank co-curators Brisbane Advertising Association and Brisbane Advertising and Design Club. AdNews would also like to thank supporting partners Audience 360, Blis, Nine and Quantcast alongside associate partners QIC, Listnr and MIQ for making the event possible.
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