Sharyn Smith
ANZ influencer marketing business Social Soup has launched an AI-powered content tool designed to help creators and brands select the most effective content.
Leveraging predictive AI and machine learning, the content optimisation tool analyses millions of ads to identify which content will perform best based on paid objectives, giving each piece a tailored score.
By enhancing content selection, the tool enables campaigns better aligned with platform algorithms, like those across Meta and TikTok.
Social Soup founder and CEO, Sharyn Smith, said the tool has been a long time in the making as the company has refined its offering with what works best for both brands and creators.
“It works especially well for our many micro infuencer campaigns that produce hundreds of content pieces, allowing us to choose and activate individual pieces at scale," she said.
"It’s about ensuring that the right message reaches the right audience, and in a way that drives lasting impact.
“It’s also a very natural evolution for us, building on the successful Shop & Scan technology we introduced last year."
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