The Influence Group’s Social Soup has appointed Hayley Spence as head of clients, effective November14. She will report to Social Soup’s managing director, Katie Palmer-Rose.
Spence moves to Social Soup from TikTok Australia, where she was a Business Partner. Hayley joined TikTok Australia in December 2019 as its first employee. Her resume also includes management and business development roles at Omnicom Media Group Asia Pacific, OMD Australia and Manning Gottlieb OMD in the UK.
Katie Palmer-Rose said: “As Social Soup moves through its 15th year of leading influence, we have prioritised engaging with people that bring future-focused expertise and broad agency and platform experience to complement our amazing team.
“We are thrilled to welcome Hayley as head of clients, who brings with her marketleading skills and knowledge to continue to drive strong strategic growth for Social Soup.”
Spence said: “I am very excited to join Social Soup because they understand the power of influence and seek ways to help brands gain that advantage in interesting ways that make an impact. It is hard to leave a place like TikTok after almost three
years, but I am confident that my unique experience will help the Social Soup business and will also challenge me in the best way."
Social Soup is part of the fast-growing marketing and strategic consulting business, The Influence Group, which also owns the strategic consulting and insights company Pollinate. Together, Social Soup and Pollinate employ 50 people around Australia
and have recorded revenue growth of 30% a year over the past five years.
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