Social Motive has been appointed by Silver Cross Australia to manage digital marketing.
Silver Cross is a provider of premium baby prams, strollers, and nursery goods,
Social Motive will spearhead the brand's content creation and digital advertising to foster deeper connections with parents across Australia.
Silver Cross Australia’s MD Sharnie Skene said the company chose to work with Social Motive because they have a lot of experience in the nursery sector and understood the brand from the get-go.
"We are excited to be working with Social Motive over the next 12 months and beyond to enhance our content and better connect with parents and families around Australia," she said.
Social Motive director Natalie East said Silver Cross is an iconic brand with a longstanding reputation for excellence.
"We are thrilled to partner with them to craft a thoughtful digital strategy that reflects their premium quality and heritage while engaging new generations of parents," she said.
"We see incredible opportunities to expand their digital presence and help them continue leading the nursery sector in Australia.”
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