Australian food delivery marketplace Menulog has introduced the next chapter of Did Somebody Say Menulog – only this time, entertainment icon Snoop Dogg has taken over.
Created by McCann London and directed by Francois Rousselet through Riff Raff Films the campaign was shot on location and in Snoop Dogg’s Compound in LA.
The TV advert sees Snoop Dogg deciding he’s had enough of hearing everyone’s favourite love-to-hate jingle; if it’s going to be on TV, it’s got to be his version.
Menulog marketing director ANZ Simon Cheng says the inital campaign had Australians talking about the brand in a way they hadn't before, so for the second version it needed to bring more entertainment, enjoyment and humour.
"The unquestionable talent, originality, irreverence and mass appeal in the latest Did Somebody Say Menulog does just that," Cheng says.
"The new, genuine take on the song is unlike anything in-market and so we’ve staggered the local release to give each bit of creative for Menu-Logg the time it deserves.
"While Australians will have to wait to see the full version, we’re excited to be able to launch the first piece of creative, particularly at a time when Australians can use a bit of entertainment from local brands. Did Somebody Say Menulog will complement a suite of other creative in-market, which focuses on continued support for local restaurants."
Susan O’Brien, chief marketing officer at Menlog's parent company Just Eat, says the campaign's jingle has been an "opinion-divider" and led to many conversations.
“As much as we love it, what better way to step things up a notch than to get the help of a global legend? Snoop answered our call and created a version of the song that got us all smiling," O’Brien says.
"We love that he’s taken something synonymous with the Menulog brand and made it personal to him.”
The new global campaign will launch in seven markets and run from May, for a year in every territory, across TV, OOH, DOOH, social and radio.
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