Snapchat has launched Dynamic Product Ads (DPAs) in Australia to support e-commerce.
The COVID-19 lockdown has meant that many businesses have quickly expanded their e-commerce efforts in
response to consumer demand.
Snapchat says advertisers can now automatically create Snapchat ads in real-time, based on product catalogues that can contain hundreds of thousands of products, and serve those ads in multiple international markets.
Local Snapchat partners including Culture Kings, JD Sports and Tropeaka were among the first to have tested DPAs in Australia.
Deborah Papazoglu, head of multi-channel, JD Sports APAC: “Through Dynamic Ads, we are able to tap into new, unique audiences at scale and at ease, especially during these times as e-commerce becomes a more prominent aspect in our daily lives. We have seen some positive results during the beta testing phase and are pleased to partner together to continue to drive innovation within the JD Australia business.”
Kathryn Carter, general manager, Snap ANZ: “COVID-19 has made businesses pivot their strategies, and pay closer attention to their digital sales channels. In the same way, consumer behaviour is rapidly changing and many are increasingly turning to digital behaviours across every aspect of their lives, including communication, commerce, entertainment, fitness and learning. We believe that this will accelerate the digital transformation across many businesses.”
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