Snap has strengthened its APAC creative team with two key hires, including Gareth Leeding as the creative director for the region.
The social media company has also appointed Haran Ramachandran to lead creative strategy for Australia and New Zealand.
Snap says the hires will help lead creative strategies and initiatives to support Snap’s continued growth in the APAC region.
Leeding joins Snap as head of creative strategy for APAC, Snap’s first dedicated creative leader in the region. Leeding has more than 18 years of experience, most recently as executive creative director at We Are Social in the UK.
Ramachandran joins to lead creative strategy for Australia and New Zealand. Ramachandran has also relocated from London where he was most recently the creative lead for Three Mobile and PR agency The Academy.
Haran Ramachandran
“The creative output across the APAC region is already world-class, and certainly business critical for many of the brands we work with at Snapchat,” says Snap general manager APAC Kathryn Carter.
“We couldn’t be more thrilled to welcome both Gareth and Haran to our APAC and ANZ teams. Their visionary creative strategy will continue to help our partners create campaigns at scale that millions of Snapchatters across the region love.”
Snap has been growing in the region, last year appointing former IPG Mediabrands CEO Danny Bass as business solutions director for Australia and New Zealand.
“I am excited to be joining the Snap team at a time when the APAC community is experiencing such growth,” Leeding says.
“As Snap continues to push the boundaries with AR and the camera, there is immense creative opportunity, so I’m pumped to be leading the APAC region as we redefine what’s possible.”
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