Global gametech company Livewire has appointed Gareth Leeding chief innovation officer, responsible for accelerating brands into the world of gaming through innovative and immersive advertising.
Most recently APAC head of creative strategy for Snap Inc., Leeding has 15 years’ experience working with global brands on their strategic and creative direction.
Additional hires across key areas of the business include Tamim Noorzad as director of product, who joins with 15 years’ experience in growing product teams and foundations, including at Airtasker and Zip Co. Noorzad will add to Livewire’s product team, evolving the product ecosystem to continually meet the needs of Livewire’s clients and the gaming community.
Max Hegerman has been appointed marketing & communications director, coming to Livewire with experience in business leadership and strategic and creative direction across gaming, advertising and communications, both in-house and in-agency. Hegerman will be responsible for creating high impact communications strategies across its brand portfolio globally.
Christine Storey has been named people & culture director, following 18 years of building teams at global corporations such as Gartner and Revlon as well as technology start-ups like OnDeck and SocietyOne. At Livewire, Storey will lead employee engagement, working to align HR systems and business strategy to attract and retain the industry’s best talent.
Leeding said: “Livewire is turbocharging the opportunity for brands in gaming.
“By combining the biggest inventory of in-game advertising opportunities with strategic and creative excellence, we have limitless potential to define the next generation of brand engagement.
“The business is attracting the world’s biggest brands and growing fast as we enable them to reach billions of eyeballs. It's incredibly exciting to be joining at a pivotal time for a business on the brink of extensive growth.”
Livewire CEOs and co-founders, Brad Manuel and Indy Khabra, said: “With rapid expansion comes the need for exceptional leaders and a continually evolving strategy to solidify our position as an industry leader in gametech.
“This opportunity is resonating with incredible talent and we are very fortunate to have again appointed highly skilled individuals who will drive Livewire’s continued growth and success.”
The hires follow Livewire’s global expansion, the announcement of key brand partnerships and the appointment of senior executives, including Australian-based COO Sarah La Roche and CFO Michelle Sheehan.
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