Snapchat has launched new brand suitability solutions, providing advertisers with greater control over content adjacency.
This enables advertisers to select the most appropriate tier level for their campaigns, ensuring alignment with their brand values and preferences.
Machine-learning technology further enhances the platform’s capabilities by categorising content into Snapchat’s inventory tiers based on sensitivity and risk levels.
Snapchat has also integrated third-party brand safety solutions for post-campaign reporting, working with third-party measurement partners.
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