Chris Lewis
Snap Inc., the technology company behind Snapchat, has appointed Chris Lewis as its first talent partnerships lead for Australia and New Zealand.
Reporting to Snap’s director of global content partnerships, Jim Shepherd, Lewis will lead strategy, outreach and onboarding efforts with local creators and develop partnerships.
He will oversee relationships with Australian and Kiwi public figures and content creators – motivating them to utilise Snapchat for brand partnerships and monetisation. Lewis will also work closely with the global content partnerships team to help hone its editorial perspective for local content.
Prior Lewis has been the senior creative producer for APAC at Snap for five years.
Snap Inc. managing director ANZ Ryan Ferguson said this appointment is just one example of how Snap is investing in creator community across the Tasman.
"I’m really excited about the new opportunities that building out this team will offer advertisers in Australia and New Zealand to connect authentically with our highly engaged Snapchat community via local creators," Ferguson said.
Lewis said he is looking forward to connecting with and supporting Snap Stars.
"I’m also passionate about helping Aussie and Kiwi creators who may not have engaged with Snapchat or haven’t yet found their footing on the platform to feel confident about maximising all of the creative content creation tools and monetisation opportunities Snapchat has to offer," Lewis said.
In December last year, Snapchat announced a new, unified Monetisation Program that places ads within a creator’s Stories and longer Spotlight videos. Beginning February 1, 2025, eligible creators will be able to monetise Spotlight videos longer than 1 minute.
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