Internet-first creative agency Snack Drawer has been appointed by Dr. Martens to support the brand’s Pride Generations campaign.
Snack Drawer was founded in 2020 by Jamie Searle (ex-Thinkerbell and Brave Bison) and Hannah McElhinney (ex-Vice Media).
The partnership will see Snack Drawer’s original creator brand Rainbow History Class working with Dr. Marten’s to create a series of video and blog content for Dr. Martens Pride Generations campaign for Global Pride Month.
As well, Australian brand Rainbow History Class images and stickers will be featured in Dr. Martens stores around the globe.
Dr. Martens global social media content lead, Laura Douglas said: “Rainbow History Class are a natural partner for DM's, their authentic voice and expertise in bringing queer and trans history to audiences, whilst ensuring accessibility and driving meaningful connection throughout is directly aligned with what we aim for in any collaborative work.
“We're very excited to see how our combined communities engage with this content.”
Rainbow History class writer and researcher, and Snack Drawer chief creative officer Hannah McElhinney says: “We don’t take brand collaborations lightly for Rainbow History Class - it’s important for the brand to have a genuine connection to queer and trans history and be active allies of our community.
“Dr. Martens ticks both those boxes and then some, so we are absolutely delighted with the opportunity to work on such a meaningful collaboration.”
Snack Drawer’s partnership with Dr. Martens follows the agency’s recent new business win in Netflix ANZ and adds to the growing client roster, including: NBCUniversal, Eucalyptus, Smiling Mind and Swinburne University.
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