AJF Partnership is the smoking hot shop when it comes to creating effective advertising, as is Clemenger Melbourne.
AJF took the top prize at the Effies last night for its work for the Australian National Preventive Health Agency (ANPHA). Approximately 180,000 smokers made a quit attempt as a direct result of seeing the National Tobacco Campaign, with the judges also recognising the agency as the most effective shop overall.
Of seven gold Effies awarded, Clemenger BBDO Melbourne took three for Bonds. As well as AJF, gold was also won by 303Lowe for Challenger, Host for The Coca-Cola Company, and Whybin\TBWA\DAN Sydney for RaboDirect.
Another 14 silver and 17 bronze trophies were dished out on the night with 18 agencies and 23 clients in all recognised for advertising that hits home, changes behaviour and shifts product.
Click on the full list of winners below to download a snapshot of the most effective ad agencies in Australia.
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