The Sydney Morning Herald remains on top of the papers in the latest monthly release of readership data from Emma, reaching a total audience of 5.47 million for the period between October 2013 to September 2014.
Digital readership remains the driver for the audience figure with The Sydney Morning Herald's monthly print audience sitting at 2.39 million where its digital audience for the same month was 3.62 million.
Both of those figures have fallen month on month, with The Sydney Morning Herald's digital numbers for the data period September 2013 to August 2014 sitting at 3.83 million and its print numbers sitting at 2.4 million.
The CEO of the industry body for newspapers, The Newspaper Works, Mark Hollands echoed the sentiments the data reflected, but stood by print media. “The digital trend is not new, but it is becoming more pronounced,” he said.
“What we are not seeing, however, is a swing in the other direction against print readership. Australians are indulging in their passion to keep up to date and newspapers remain a critical part of that contribution.”
Other Fairfax papers, The Age and The Australian Financial Review experienced mixed results with The AFR seeing a dip in total audience this month with an audience of 1.4 million compared to 1.41 million last month. The Age saw an increase in total audience, receiving 3.45 million this month compared to 3.38 last month.
News Corp's The Daily Telegraph also saw a dip in total audience with the paper this month receiving an audience of 4.26 million compared to 4.33 million last month.
The Northern Territory News continues to grow receiving an audience of 419,000 this month, which is well and truly up from last month's number of 380,000.
When it comes to magazines Women's Day remains on top despite a small drop in audiences, with the title receiving a total audience of 3.81 million this month, compared to 3.87 million last month.
With the exception of taste.com.au which started as a website and then launched a magazine off the back of that success, there is an opposite trend in terms of print and digital readership. In terms of Women's Day the majority of its audience still comes from print with the break down of its September audience being print 3.5 million compared to a digital audience of 386,000.
See the numbers for yourself below:
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