More people are reading the smh.com.au last month than any other online news site in the country, according to the latest Nielsen data. That means Fairfax-owned Sydney Morning Herald site had about 4.9% more reach than News Corp owned news.com.au in August, according to the measurement firm, after a 12% increase versus July was recorded.
But time on site and the number of pages visited in a session were much higher on the News Corp portal.
Mobile data has historically been hard to accurately measure. However, according to Nielsen's numbers, which roll in mobile and tablet calculations, as well as desktop methods, time per session was 48% higher on news.com.au versus smh.com.au during the month, while sessions per person were 42% higher. Pages viewed per person were 68% higher.
The Guardian also has a good month, in terms of unique audience, moving up to the seventh most visited news site. But time on site, bar Yahoo7 news sites, was the lowest. Sessions per person and pages per person were also the lowest, according to Nielsen's hybrid methodology.
Data for The Age shows strong engagement rates across metrics. Time on site per person was the highest of any portal or website, page views and session per person were bettered only by news.com.au.
See the top ten data below.
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