US-based SmartMedia Technologies (SMT) has acquired Australian independent agency Geronimo.
Geronimo, established in 2015 and based in Sydney, is an Effie award winning CX agency working with leading brands including Google, Amazon and Microsoft.
Offering a full suite of technical solutions and services including business and technology consulting, and the creation of CX solutions (the collective term for consumer experiences leveraging VR, AR and Metaverse experiences) and developing NFC and blockchain applications for PC, console and mobile.
Tyler Moebius, CEO of SmartMedia Technologies said: “These acquisitions significantly boost the talent on our team, extend our platform features and ultimately accelerate our ability to deliver better business outcomes leveraging the power of Web3.
"We are focusing on creating the bridges and composable layers to connect metaverses, blockchains and XR experiences, and the acquisitions of these companies will help us achieve that goal faster.”
SmartMedia Technologies (SMT) has also acquired two other companies; Switzerland's BLOCKv Solutions, and the UK's Austella, to further strengthen its Web3 platform for brands and agencies.
SMT has created nearly 5 million Web3 custodial wallets and in the past year has launched global campaigns with Fortune 500 companies, including Verizon, PepsiCo, Unilever, Yahoo! and Accenture.
The strategic acquisitions enable SMT to expand its end-to-end Web3, Metaverse and NFT offerings across APAC and Europe and will now operate under the SmartMedia Technologies brand.
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