Creative media agency Slingshot has won the media strategy, planning and buying account for Inghams.
Slingshot CEO and partner Simon Rutherford said the agency aspires to work with celebrated brands and individuals who stretch and challenge Slingshot, so it is loving working with the Inghams team.
"Inghams is an iconic Australian brand, steeped in history with a fantastic brand story," he said.
"We’re excited about helping them bring that story to life. When you apply creativity across all areas of media and data, transformational growth occurs, we’d love to deliver that for Inghams.”
Rebekah Lagan, marketing manager at Inghams, said the Inghams brand was recently refreshed and the company wanted to broaden its thinking to unlock the potential of this campaign.
"Being more targeted in our approach and clearly communicating our brand story," she said.
"We wanted an agency that would question our assumptions and get us thinking in some fresh ways and Slingshot have definitely done that across both media and content strategy. We have really welcomed their creative thinking and we are excited about our upcoming campaign."
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