Slingshot Media has taken the Goodman Fielder baking account off Ikon Communications.
The account is thought to have been won last month, with details of the win only coming to light in recent days.
Slingshot will take the media strategy, digital, social, implementation and buying services for brands under the Goodman stable such as Helga's, Wonder White, and White Wings.
The account moving from Ikon to Slingshot Media comes after SPC Ardmona did the same earlier this year.
Slingshot is currently working through a strategy for La Famiglia garlic bread, for both the stone bakes and olive oil variants.
It is also working through a media strategy for Lawson's and Helga's lower-carb bread brands.
For more stories:
SPC moves from Ikon to Slingshot
Slinsghot fought the law...and Slingshot won
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