Sky News will no longer be posting its video content to Twitter, as it enters a distribution deal with Facebook, YouTube, Microsoft News and Taboola.
Sky says the decision to pull its videos from Twitter follows an internal review. Instead the News Corp-owned business will use the platform primarily for breaking news and linking back to its news site.
The news comes as Sky enters a deal with Facebook to produce original content for Facebook Watch. The deal is similar to other partnerships Facebook has revealed today with Nine, Seven, Ten and SBS.
Sky has also entered distribution deals with YouTube, owned by Google, Microsoft News and Taboola.
“Our partnerships with YouTube, Microsoft News, Facebook and Taboola are an important first step, a long time in the making and with still a long way to go, to monetise our trusted news content on digital platforms ensuring continued investment and focus on local journalism,” Paul Whittaker, Sky News CEO, says.
Sky News’ content is now available across YouTube and Microsoft News including MSN.com.
Taboola becomes the content recommendation service on SkyNews.com.au. It will provide on-site recommendations and advertising, and its engagement tools will be adopted across the Sky News newsroom. This follows a network-wide deal between Taboola and News Corp Australia.
The deal with Facebook and Google comes following the release of the ACCC Digital Platforms Inquiry which found the two tech companies hold substantial market power.
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