Skincare company Dermal Therapy has rolled out its first-ever nationwide out-of-home (OOH) campaign, starring six Australian beauty and lifestyle influencers.
The campaign, titled IT WORKS, has launched across Sydney, Melbourne, Brisbane, Adelaide, and Perth for 12 weeks. It aims to celebrate the beauty and skincare needs of Australians by showcasing Dermal Therapy's commitment to providing effective, dermatologically tested products for everyone.
The influencers will be sharing their favourite products from Dermal Therapy and will be featured in creatives that will appear across high street and railway billboards, in store point of sale material as well as the brand’s owned social channels.
The advertisements includes Dermal Therapy’s newly signed creative director Roj Torabi, alongside Liz Claire, Max May, Olivia May, Onella Muralidharan, and Alex Davidson, who have a combined reach of over 1 million followers.
Founder of Dermal Therapy and Lacorium Health, Steven Sher, said each of these individuals brings something unique to the table, and together, they represent the heart of Dermal Therapy – effective skincare for real people.
"We hope this campaign will inspire more Australians to take their skincare seriously and discover the benefits of Dermal Therapy products," he said.
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