Sixth radio ratings: 2GB continues drop as WSFM climbs

Jason Pollock
By Jason Pollock | 1 October 2024
 
Credit: Jason Rosewell via Unsplash

Survey 5 radio ratings results for 2024 from GfK, the official provider of radio ratings for Commercial Radio Australia (CRA), have been released.

In Sydney, KIIS1065 remained stable, finishing with a 10.8 share from 10.9 in Survey 5, while 2GB continued their fall, dropping to 10.2 from 13.3. WSFM climbed to 10.7 from 9.4 and Smoothfm 95.3 rose to 10.3 from 9.3. On the breakfast slot, the Kyle & Jackie O Show's share saw a slight drop to 13.7 from 14.3, while 2GB's Ben Fordham also declined to 12.2 from 15.6. WSFM's Jonesy & Amanda climbed to 10.6 from 9.3

In Melbourne, 3AW's rose marginally to 14.9 from 14.7 in Survey 5, while GOLD 104.3's share also stayed mostly the same, dropping to 10.0 from 10.3. Smoothfm 91.5 reversed their Survey 5 decline, climbing to 11.0 from 10.2. The 3AW Breakfast with Ross Stevenson and Russel Howcroft increased 1.2 percentage points to 22.5 from 21.3, while 101.9 FOX FM's Fifi, Fev & Nick cracked double digits, finishing Survey 6 with a 10.0 share from 9.6 in Survey 5.

ARN's chief content officer, Duncan Campbell, said congratulations to the teams at KIIS 1065 and WSFM for securing the top two spots as Sydney's leading stations.

"A special shout-out to Jonesy & Amanda for their exceptional performance, and to Kyle and Jackie O for reclaiming the crown as Sydney's #1 Breakfast Show overall," he said.

“In Melbourne, we’ve always recognised that building success in a new market takes time. The Kyle & Jackie O Show is Australia’s most successful radio show, attracting more than 1.5 million listeners each week, and has dominated Sydney with 46 consecutive surveys at #1 FM. We remain confident in our long-term growth strategy.”

NOVA Entertainment CEO Peter Charlton said to be able to say that NOVA Entertainment has achieved the highest total audience of any metro network in every survey of 2024 is not something NOVA take for granted.

"With Smooth FM achieving the #1 FM station in Melbourne and Nova maintaining the most Breakfast listeners of any metro network are further proof points that we're doing the right things," he said.

"Our all-of-audio strategy continues to resonate with both audiences and commercial partners, something further demonstrated by today’s results. Our teams across the country should be exceptionally proud of their work so far this year, and we move towards the end of the year more motivated and more ambitious than ever."

Nine Radio’s head of content, Greg Byrnes, said at a time when audio has never been more competitive, 3AW's dominance is extraordinary, thanks to gains in Breakfast, Drive and across the weekend in Survey 6.”

“In Sydney, and for the first time ever, positions one to four are only separated by 0.6 points! It's a great time to be in Talk Radio and our loyal listeners know they can rely on us for Australia's best live and local news, opinion and entertainment," he said.

 

survey-6---adelaide.png

survey-6---brisbane.png

survey-6---melbourne.png

survey-6---perth.png

survey-6---sydney.png

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus