![](http://yaffa-cdn.s3.amazonaws.com/adnews/live/images/yafNews/featureImage/simone-aquilina2.jpg)
Medium Rare Content Agency has appointed Simone Aquilina GM of its specialist content marketing agency, Storyation.
Aquilina brings more than two decades of experience to the role, having joined Storyation in 2022 as commercial director, with previous leadership roles at Australian Geographic, Are Media and Bauer Media Group.
Medium Rare Content Agency MD Nick Smith said not only does Aquilina have decades of experience in content, but she has the ability to create a valuable return to clients’ investment in content that makes her the perfect fit.
"She’s been a driving force of the success of Storyation, bringing new business and specialisation to the agency," he said.
Aquilina said good quality content and strategy is fundamental for a brand's success in today's market.
"We have successfully widened our content service offering over the past two years, and with our expanded specialist team, we look forward to continuing to create award-winning content for our clients," she said.
Aquilina’s promotion comes as the agency makes two other key appointments - Katie Goss as head of content, responsible for leading content marketing strategies, and Elissa Kent as head of partnerships, charged with steering the client partnerships team.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.