Data and technology specialist Foxcatcher, part of Simon Ryan's RyanCap, has launched a new programmatic solution, WorldView.
WorldView is a proprietary, purpose-built media buying platform which uses hedge fund technology and intelligence to understand and execute business drivers.
In addition to WorldView, Foxcatcher launches FOX_ID which takes onsite consumer behaviour, enriched with digital interactions and macroeconomic signals, to unlock contextual, cross-channel insight outside of walled gardens.
Further to digital behavioural insights, FOX_ID captures social sentiment, environmental and macroeconomic factors that impact consideration and sales conversion.
The FOX_ID prediction engine aims to deliver "unrivaled" scale and performance to clients, ensuring customers are reached in the right place, at the right time, in the proper context.
The launch of the solution sees Foxcatcher make a move to work in close partnership with Australian publishers to understand the impact their channels are having on the consumer and sales conversion outside of walled gardens.
"FOX_ID elevates our capabilities to the next level, a working example of our commonsense approach to product development anchored in our ethos to make data and technology simple," Foxcatcher managing director David Gaskill says.
"Businesses know that several factors impact conversion, and we have developed the technology to understand and measure their impact. Our real world view on consumers will empower brands to understand and engage with their customers like never before across all digital channels".
Foxcatcher is part of the parent group RyanCap led by CEO Simon Ryan and includes digital media agency, Ryvalmedia.
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