(l-r) Jules Hall, Phoebe Keogh, Dan Saunders
The Hallway has appointed Dan Saunders executive creative director and Phoebe Keogh head of media & connections.
Saunders replaces Simon Lee, the chief creative officer, who is leaving to pursue a "new opportunity".
Saunders has been creative director at some of Australia's biggest agencies including TBWA, DDB, and Dentsu, working on global brands, such as McDonald's and Amazon.
He previously spent two years at The Hallway creating famous and awarded work for brands such as Boody, Smooth FM and Anytime Fitness. He picked up a Cannes Lion for The Cardboard Cake in 2024.
Keogh recently joined The Hallway after eight years with UM Australia where she was strategic lead for Menulog, ING and Chery Motors.
“I’m incredibly excited to have Phoebe join our team and to welcome Dan back. Dan has been the architect of some of our most famous and impactful work in recent times,” said Jules Hall, founder and CEO of The Hallway.
"We’ve got a shared view on the type of work that drives brand growth, and the ways to deliver maximum value to our clients,” said Jules Hall, founder and CEO of The Hallway.
“Phoebe is a critical part of our next chapter. She’s one of Australia’s best communication strategists, whip smart and loved by her clients.
"Her ability to find the most impactful moment to connect with customers, combined with Dan’s creative leadership, is a rare and very exciting combination.”
It is not yet know where Simon Lee is moving to.
“When I founded the agency, way back in 2007, I had no partners, limited experience, but a hell of a lot of ambition,” says Hall.
“Simon joined me three years later. Together we’ve built a brand and business that we are both incredibly proud of. Fast forward fourteen years and the time has come for us to forge new paths.
"I’d like to extend a sincere thanks to Simon for his contribution and wish him the very best in his next adventure. We’ve had a wonderful time in business together and part ways as firm friends wishing the very best for each other.”
Lee said building and running The Hallway with Jules for the past 14 years has been an extraordinary journey.
"I’m immensely proud of what we’ve achieved together - the work that we’ve created, the culture we’ve fostered and the impact that we’ve had on our clients’ brands and businesses.
"I’ve been blessed to work alongside some uniquely talented creative and strategic people on this journey and want to take this opportunity to acknowledge and thank you all (you know who you are) for our shared laughter, tears and unrelenting unreasonable commitment to bringing work that matters into the world. And as I embark on a new adventure, I wish Jules and The Hallway all the very best.”
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