Simon Kitching joins eg+ worldwide as creative director

Maha Obeid
By Maha Obeid | 19 October 2021
 
Riding the no-sugar wave

Clemenger Group’s eg+ worldwide has appointed Simon Kitching to the newly-created role of creative director.

Kitching joins the agency following nearly two decades running his own creative business 2s Company, in addition to having launched diabetic-friendly protein bars Savoury Tooth.

He will take responsibility for the agency’s burgeoning creative output for clients including NAB, L’Oréal, MLC/IOOF and numerous TV broadcast clients.

eg+ worldwide MD Ubaldo Merlino says Kitching will make an impact at the agency:

“We couldn’t be more excited to welcome Simon to the eg+ family as we continue the growth of our business and expansion of our offering for clients. We’ve no doubt he’ll make an incredible impact.”

Over the course of his career Kitching has led creative output for clients including Honda, Myer, Telstra, Heinz and Holden.

He says he’s looking forward to joining the team at eg+ worldwide: “It’s a great opportunity to work with some wonderful people and blue-chip clients.”

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