Integrated communications firm Icon Agency has appointed Simon Hobbs as executive director of digital.
Hobbs will lead Icon’s digital department with a focus on new business development and optimising the team’s processes and systems.
Hobbs brings more than 30 years of experience, having previously grown multiple teams across agency and government.
Previously, he consulted for the New South Wales government for two years, focusing on the complex content platform that is the nsw.gov.au website.
Icon managing director of digital Chris Dodds said: “Adding Simon to our team reflects our commitment to constant improvement. In this next phase of growth his expertise and leadership will help our team operate at peak performance.
“Simon’s extensive experience with government projects strongly complements our strength and history of government work. We’re excited to add his knowledge and skills to our growing team.”
Hobbs said: “Icon is in a fantastic position that aligns with my passions. With recent and ongoing growth, there’s a great opportunity here for me to make a difference and help this team do their best work.
“Icon’s commitment to innovation is a real drawcard for me. We’re keeping one eye on the horizon to see what new technological opportunities are coming, like AI and the Metaverse.”
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