Australian fashion and lifestyle brand Country Road has appointed Melbourne independent SICKDOGWOLFMAN creative agency of record after a competitive pitch.
Country Road, after a significant time without an external agency and entering into their 50 years of operation in 2024, was in search of a creative partner to celebrate history and help shape the brand’s future.
“In SICKDOGWOLFMAN, we’ve found a creative partner that knows how to collaborate and truly understands our brand," said Lina Cabai, head of marketing, Country Road.
"They’ve already demonstrated an incredible ability to articulate who we are on a grand scale. We’re excited to start what we hope will be an enduring partnership."
Jake Turnbull, Design Director, SICKDOGWOLFMAN, said Country Road was one of those brands you dream of working on.
"Fashion is a unique space, where emotional storytelling and aesthetic are intertwined. It needs a balanced approach of design and comms, which is right up our alley," said Turnbull.
"As one of Australia’s most iconic and influential fashion labels, we’re excited to work together and see where the road leads us.”
SICKDOGWOLFMAN will work with Country Road on developing above the line comms, as well as digital, activation, and PR.
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