Following a competitive creative pitch, Showpony has now been reappointed to the Adelaide 500 account.
The 2023 VAILO Adelaide 500, an annual motor racing event for Supercars, takes over the streets of Adelaide from 23-26 November later this year.
Sophie Allchurch, MD of Showpony Adelaide, said the agency is thrilled to be a part of this iconic event.
“We’re excited to deliver this year’s campaign with the VAILO Adelaide 500 marketing team, which we believe will inspire existing fans and help ignite a new generation of motorsport fanatics," said Allchurch.
Andrew Fotheringham, marketing manager at the South Australian Motor Sport Board said Showpony brings a wealth of knowledge and experience to this event.
"They did an amazing job on the re-launch last year and with their reappointment, we’re looking forward to building on that success over the coming years," said Fotheringham.
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