Marketing agency Shout Digital has been appointed to horse and dog accessory brand WeatherBeeta's global contract for digital marketing.
Following a decade of partnering with WeatherBeeta in its local marketing efforts, the new contract will see Shout managing SEO, SEM and social media advertising across Australia, America, the UK, France, Germany and other parts of the EU.
Shout CEO Michael Jenkins said another agency were managing WeatherBeeta's account North of the equator.
"In a two-way race, and off the back of consistent years of fine form, Shout is proud to have expanded our remit to drive the growth of this iconic brand right across the globe,” Jenkins said.
WeatherBeeta head of digital Steve Cochrane says Shout’s track record provided the brand with the confidence to consolidate its digital business.
“The Shout team has been a valued extension of our business for many years, playing a key role in supporting our growth objectives," Cochrane said.
"Expanding their expertise on a global scale was a natural and commercially sound decision.”
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