Retail out-of-home media company announced the appointment of Matt Adams in the newly created role of national head of trading.
He will continue to oversee the Southern States and drive revenue in addition to directing the trading function.
“This is the perfect time to be leading the trading effort at Shopper Media as we navigate the changing media landscape in response to COVID-19 and the on-going challenges to businesses and brands," says Adams.
“Client and partner satisfaction is at the heart of Shopper Media‘s DNA, which has been built on close, collaborative partnerships. I’m excited to be in a position to further develop these partnerships with our new trading vision.”
Jamie Hollebone, Shopper Media’s head of revenue: “Despite the economic impact of COVID-19, Shopper Media Group has continued its growth trajectory. Towards the back end of 2020 we announced the addition of 21 new local shopping centres to our retail digital out-of-home (DOOH) portfolio, which included 12 new large-format sites, with an additional 60-plus centre installations now in the pipeline for 2021.
“With our growing Smartlite and large format network, Matt’s appointment is a formidable one. His role will be key in driving growth through yield management of Shopper Media’s inventory of small- and large-format screens, but most importantly, he will be delivering efficiencies to our client partners, ensuring they get the best trading outcomes in retail out-of-home (OOH). Matt will be key in assisting our business to deliver excellence across our agency and client relationships.”
Shopper Media boasts a portfolio of more than 375 retail centres, targeting key essential retail destinations and serving local communities across the country.
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