Shopper Media has appointed James Poole to the newly created role of head of platform, with a focus on enhancing the capability of the digital out-of-home (DOOH) network.
Poole previously led digital capability and content management at Woolworths' Cartology, and previously worked across digital solution delivery at JC Decaux and Adshel.
“I am passionate about creating new and exciting ways to utilise Shopper Media’s digital OOH network,” he says.
“Shopper Media's retail inventory has real-time capabilities that offer personalization at scale, condition triggering, contextual targeting and more.”
Jamie Hollebone, Shopper Media’s head of revenue: “James’ role will be transformative for our business, driving greater innovation and network optimisation whilst leading our programmatic offering.
“James will be working closely with creative and media agencies to leverage the capabilities of our Smartlite network, enabling advertisers to optimise their campaigns and achieve deeper engagement through more dynamic and contextually relevant messaging in retail environments.”
Hollebone: “We are committed to delivering best-value, optimised campaigns in retail OOH. James will work alongside advertisers to ensure our responsive digital and content capability delivers advertising that is dynamic, relevant and engaging to consumers."
Shopper Media has a portfolio of more than 400 shopping centres. The latest Standard Media Index data saw Shopper Media post 8.4% growth,the highest growth offline media company in real dollar terms for the second consecutive year.
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