Retail out-of-home media company Shopper Media announced an expanded partnership with ISPT that will see the installation of 230 screens across a portfolio of 28 shopping centres.
ISPT has a portfolio of retail-based local and medium shopping centres worth an estimated $6.7 billion, that is responsible for delivering returns to some of Australia’s largest industry superannuation funds.
Ed Couche, Shopper Media’s chief operations officer, says the ultra-thin, high-definition Blade panels are being across NSW, Victoria, Queensland and Western Australia.
"The partnership with ISPT demonstrates our commitment to enhancing shopping centre experiences. Our focus on data connectivity allows us to deliver engaging and contextual advertising campaigns.” says Couche.
Rob Staniford, ISPT’s Portfolio Manager WA Retail Services: “We are committed to creating retail spaces that have meaning for our customers and communities, and Shopper Media’s Blade panels will allow advertisers to display high-quality, animated digital campaigns and provide enhanced experiences for shoppers.”
Shopper Media has a portfolio of more than 400 shopping centres that provide essential retail for local communities across the country.
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