Sheridan is inviting everyone into the bedroom.
A campiagn created by Fabric (part of the TBWA\Sydney Group), Rest Above All, features talent resting comfortably on Sheridan’s range of bedding accessories.
The campaign is tactically placed to encourage viewers to elevate their rest above the activities which typically take priority in train stations, cinemas, night clubs, shopping centres.
Each placement across OOH, BVOD, social and digital is designed to disrupt behaviour and the media formats, placing a quality rest within arm’s reach, and inviting people to visit Sheridan as the one destination for all their sleeping needs.
Keenan Motto, co-founder and creative partner of Fabric, said putting quality of rest first is paramount.
"In a world weighed down by the pressures of everyday life, there’s nothing more important to the quality of our lives than putting the quality of our rest first," said Motto.
Andrew Seargeant, group general manager at Sheridan, said premium pillows, quilts and bed accessories elevate rest beyond the everyday.
"Creating a space where you can switch off from the day-to-day, and place your rest above all," said Seargeant.
Credits:
Client: Sheridan Group
General Manager: Andrew Seargeant
Sheridan Internal GD & Marketing Team
Creative Agency: Fabric – Part of the TBWA\Sydney Group
Photographer: Darren McDonald
DOP: Jack Birtles
Stylist: Nat Turnbull
Media Agency: OMD
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