Shazam has entered into a partnership with Adspace Networks in the United States to embed its technology into video advertising screens across 200 shopping malls.
The deal will enable Adspace to enhance video campaigns with a customisable ‘second screen’ content experience, meaning that shoppers will be able to ‘Shazam’ the ads from more than 40 feet away.
Both companies are yet to reveal in detail the type of content to be made available, although the initial announcement says that the Shazam-enabled ads will offer “exclusive offers and added content”.
“At Shazam, our goal is to put the power of discovery into the hands of our millions of users wherever they are – whether it’s at home or on the go” said Shazam CEO Rich Riley.
"With our latest launch, we’re excited to move into the mall environment for the first time, offering a whole platform for brands and consumers to connect in a meaningful way."
Adspace Networks reaches 58 million unique shoppers each month through video advertising on 2,800 screens across America.
“The marriage of mobile and location-based video just makes sense,” added Dominick Porco, Adspace CEO, “Now, through our partnership with Shazam, we are able to offer our advertisers a seamless way to retarget their ads and extend their content to consumers’ smartphones.”
The service is yet to roll out in Australia, although a spokeperson for Shazam says the company is "open to conversations."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.