Australian Radio Network (ARN) has launched a new advertising strategy for the iHeartRadio platform, with the integration of 'ShakeMe' interactive audio ads.
In an Australian broadcasting first, ShakeMe ad, which allows listeners to easily interact with advertising without having to unlock and open their phones, will now be featured throughout iHeartRadio.
When listeners hear a ShakeMe ad– with a tailored call to action - they will be able to shake their device which will trigger either a phone call to be placed, a coupon to be downloaded to their device or a landing page to open when they next open their phone.
ShakeMe is powered by technology from Adswizz, which has been designed to make it easier for audiences to interact with advertising in a way that suits them.
“There is massive penetration of mobile ownership in Australia and a rapid migration of radio listening onto digital platforms like iHeartRadio," iHeartRadio Australia COO Geraint Davies says.
"When you combine those things with the ShakeM technology, which allows advertisers to give consumers the control to instantly interact further with the brand while listening to their ad with just a simple shake of their phone, you have an incredibly powerful marking tool.”
The integration of ShakeMe technology is part of ARN’s ongoing investment in the future of digital audio.
This announcement follows the 2017 rollout of ARN’s targeted advertising delivery system across the iHeartRadio platform.
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