Discovery platform Taboola has renewed its exclusive partnership with Seven West Media (SWM).
Following significant growth across SWM’s digital platforms under the initial multi-year deal, SWM has renewed its partnership with Taboola, signing for another multi-year term.
SWM and Taboola’s partnership began in 2020 to enhance activation opportunities across its digital assets, including 7NEWS.com.au, The West Australian, PerthNow and numerous regional titles.
The partnership included the roll-out of several Taboola platforms and tools to allow SWM to maximise traffic, grow its subscriber base and increase audience engagement.
In SWM's initial partnership with Taboola, the company rolled out Taboola’s content discovery platform and Taboola Feed products to enable more personalised content and prioritise the user experience.
SWM also uses Taboola Newsroom to provide its editorial teams with actionable, real-time data about content performance, as well as unique insights on trending topics.
Taboola’s Audience Exchange tool has also been utilised, offering infrastructure to help SWM manage and optimise the flow of traffic across its network.
SWM head of commercial product, Evadne Janeke, said Taboola has delivered on its goal of strengthening its digital portfolio and market offering.
"We’ve seen a significant increase in traffic and audience engagement across our leading digital news platform, and we’ve been able to use Taboola’s insights to deliver more organic, branded content that connects and appeals to our audience," said Janeke.
"We’re looking forward to continuing our collaboration with Taboola as we continue to grow our digital footprint. Another great example of partnering for growth.”
Adam Singolda, founder & CEO of Taboola, said over the past three years, its established a robust partnership and worked together to drive growth and revenue across SWM’s various digital properties.
“SWM’s decision to re-sign with us affirms their immense satisfaction with our offering and its ability to deliver powerful insights for premium publishers and content creators," he said.
"We’re looking forward to the next stage of our journey with SWM and continuing to enhance and expand their digital platforms.”
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