Seven West Media (SWM) WA has promoted Chris Pearce to the newly created role of sport sales director, leading the integrated sport offering to the market across broadcast, streaming, print and digital.
Pearce has been at SWM WA for over 10 years, most recently as group sales manager for Seven.
The appointment comes as Seven's digital rights to cricket starting in October, with Test matches, Women’s Internationals, BBL and WBBL running on 7plus for the first time, followed by AFL rights starting with the Brownlow Medal and the 2024 AFL Grand Final, AFLW (already running on 7plus) and then the full 2025 AFL season.
The role will also be heavily involved in the ongoing development of the in-market proposition for two of SWM’s newest assets in Streamer and The Nightly.
Streamer is the home of community sport and showcases everything from amateur karate to state tennis and grassroots footy creating an environment of truly engaged audiences. The Nightly is SWM's digital-only national newspaper, now touting a unique monthly audience of 2.3 million readers.
Pearce said nothing connects Australians like sport does.
"At SWM, we have the ability to reach sports fans better than anyone across our extensive suite of platforms and mastheads," he said.
"I’m incredibly excited to be taking on this role at such an important time with the upcoming digital rights across cricket and AFL and to help continue to grow our market-leading sport offering.”
SWM WA's chief sales officer, Brent Stewart, said it’s incredibly important as an organisation to ensure one of its largest, premium offerings in sport is fully integrated across all channels.
"This appointment reinforces our commitment to the continued growth of our offering to clients. There’s no better person for the role than Chris, who has been an instrumental figure in our organisation and the wider industry for over 10 years," he said.
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