The Seven Network today revealed a line-up of content to get Australia’s "heart racing" at its upfront 2024 to more than 1,000 guests.
The content includes 7NEWS, Sunrise, The Morning Show, The Chase Australia, Home and Away, Better Homes and Gardens, Farmer Wants A Wife, The Voice, Dancing With The Stars, The 1% Club, Australian Idol, RFDS, My Kitchen Rules, Big Brother, 7NEWS Spotlight and the TV WEEK Logie Awards.
A full 52-week schedule of sport includes the AFL, cricket, horse racing, Supercars and the Sydney Hobart Yacht Race.
AFL and cricket will debut in full on 7plus, marking the first time the sports will be available free on a streaming platform.
The newcomers on Seven in 2024 include Dream Home, Stranded On Honeymoon Island, Made in Bondi, Once In A Lifetime and all-new First Dates.
Also new next year are: Ego: The Michael Gudinski Story, The Wave, Australia’s Most Dangerous Prisoners, The Hunters, The Rise And Fall Of Kings Cross, King Con: The Life And Crimes Of Hamish McLaren and The Australian Roast Of John Cleese.
Seven West Media CEO James Warburton says Seven eats, sleeps and breathes content that connects with heartland Australia.
"We are the leaders in content," he says.
"That’s why we have been the most watched network for 15 of the past 17 years, including the past three years in a row.
“Again this year, our content has made us #1 nationally in all people, 25 to 54s and 16 to 39s. No matter how you cut the numbers, more Australians turn to Seven than any other total TV network and we consistently deliver the most watched news, sport and entertainment content across all screens.
“No one can match Seven’s reach and our ability to bring mass cultural experiences to all of Australia. This year’s FIFA Women’s World Cup proved that beyond a shadow of a doubt and 2024 will again demonstrate our ability to touch the heart of Australia.
“Seven is the leader of the digital content revolution, with 7plus set to soar even higher from late 2024 when the AFL and cricket arrive on a free streaming platform for the first time.
“From September 2024, Seven will have not just the broadcast rights, but also the digital rights to the AFL – Australia’s biggest sport.
"Every round, every final, every platform. Millions of Australians will be able to see their favourite team play on Seven and 7plus for free, for the first time, with no paywall in sight.
“From October 2024, we are proud to extend our cricket rights to digital as well, with every ball streamed across every screen, live and on demand.
“The addition of AFL and cricket to 7plus will be biggest game changer in the history of Australian streaming. Together, they will represent four billion new minutes of viewing on 7plus a year.
“That is the equivalent in minutes of the Olympic Games Tokyo 2020 and FIFA Women’s World Cup™ combined – not 17 days or five weeks but 52 weeks of the year, every year. It’s a whole new ball game, for Seven, for sport fans and for our commercial partners."
Chief revenue officer Kurt Burnette says Seven creates content that connects the hearts and minds of Australians and 2024 will be no different.
"This year we delivered some extraordinary moments that helped shape culture and change behaviour and we will do it again next year," he says.
“The content and the technology at Seven underpin our strategy of premium audience generation and engagement. We connect audiences and brands seamlessly, no matter the device, screen or operating system. And we are, of course, #1 in total TV. More Australians watch the screens of Seven than any of our video rivals. We think that’s massive.”
Angus Ross, Seven’s chief content officer, entertainment programming, says there's a reason Seven is #1.
"We know Australians," he says. "We know how to engage and connect with them. We know the mass cultural moments that entertain, inform and inspire them.
“Consistency, reliability, impact and connection are the hallmarks of Seven. That’s why we are #1 overall again this year, #1 in news, #1 in sport and #1 in local drama, and why our key entertainment tentpoles increased their audiences this year.
“In 2024, the content Australians love will be back on the screens of Seven, from Sunrise and The Morning Show, to The Chase Australia, 7NEWS, Home and Away and Better Homes and Gardens, from The Voice, Farmer Wants A Wife and Dancing With The Stars – with new co-host Dr Chris Brown – to The 1% Club, My Kitchen Rules, RFDS and Australian Idol with Kyle Sandilands, Marcia Hines and Amy Shark; special events such as the TV WEEK Logie Awards, the Good Friday Appeal in Melbourne and the Channel 7 Telethon in Perth; and much, much more.
“Joining them will be a stellar collection of new local series, including Dream Home with Dr Chris Brown, First Dates, Stranded On Honeymoon Island and many more.
“Add our incredible 52-week schedule of sport and it’s a line-up that will ensure Seven remains Australia’s most watched video content company in 2024.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.