The Seven Network has launched REDiQ4U, a feature providing direct access to consumer insights data platform, 7REDiQ, for agencies and marketers.
The product gives marketers secure, direct access to audience insights drawn from over 3,000 real-world and digital data points, with visibility into high-value audience segments.
Leveraging partnerships with Ticketek, Coles360, CarExpert, Raiz, Equifax, LandmarksID and Weatherzone – plus an exclusive partnership with VISA – REDiQ4U empowers brands to create impactful campaigns and then activate them across all of Seven’s channels.
Seven’s director of data and growth, Andrew Brain, said the expansion of 7REDiQ moves Seven beyond traditional audience analysis into actionable foresight, arming advertisers with data-rich insights not only into consumer demographics but also behaviour, life stage, and purchase intent.
"With the data available at their fingertips, brands can better anticipate how audiences will respond to content and advertising, allowing for optimised engagement and maximised ROI," he said.
The core power of REDiQ4U lies in its ability to predict audience behaviour up to 28 days in
advance with 95% accuracy, fuelled by insights from nearly 14 million verified and consented Australians.
The predictive capability is a result of Seven’s strategic partnerships with Ovation, the analytics arm of Ticketek, and Databricks (one of the world’s leading cloud, data and AI companies), and enables advertisers to make data-driven decisions in advance, aligning campaigns with future viewing behaviours.
Tested initially with a “next seven day” outlook and achieving over 90% accuracy, the platform has now extended to a 28-day prediction model that includes live and on-demand content, setting new benchmarks in data-driven advertising.
Seven’s Group MD for digital, Gereurd Roberts, said the vision for 7REDiQ represents a critical evolution in AI-driven data intelligence.
"We’re no longer just looking at last week’s customer data, we’re providing brands with reliable predictions and insights into future consumer behaviour, and the ability to plan how to best engage them," he said.
"This tool is designed for advertisers who are ready to move beyond retrospective data and truly harness the future of audience behaviour.
“With REDiQ4U, advertisers gain access to a user-friendly, transparent platform that delivers granular insights to inform or validate audience and consumer sentiment. Unlike traditional CDPs, REDiQ4U offers a fully integrated, real-world view of consumers, moving beyond basic demographics to provide insights into specific lifestyle factors, purchasing preferences and location-based behaviours.”
Brain said REDiQ4U reflects Seven's belief that data should be shown and shared, not just sold.
"By opening this platform to advertisers, we’re enabling g them to proactively plan and execute strategies with a clear view of how audiences will interact," he said.
"It’s about giving brands the foresight needed to drive successful campaigns and to better understand who their audience is today and where they’ll be tomorrow.”
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