Toyota, AAMI, McDonald's, Harvey Norman and Bunnings have joined Seven’s coverage as broadcast partners for the 2023 AFL season, which kicks off at 7.00pm AEDT tomorrow night on Channel 7.
Sportsbet, Coles, Telstra, Industry Super Funds, Hostplus, CBUS, NAB, Asahi Beverages, Uber Eats, Chemist Warehouse, OMO Ultimate, Cash Converters, Bundaberg Brewed Drinks, Tradie Underwear and Colgate-Palmolive join as broadcast sponsors, with additional brands signing on as local market sponsors.
FAST channels and show pages on 7plus' AFL Hub will create ways for brands to connect with audiences, and 7NEWS.com.au will also be a premium destination during live coverage with a brand new match centre and expert analysis.
Seven West Media chief revenue officer, Kurt Burnette, said: “Seven’s live and free AFL coverage delivers clients the biggest TV marketing opportunity in Australia across the country’s most-loved sport.
“With Seven’s unmatched market proposition, there has been an exceptional level of brand commitment to our AFL coverage this year, with an influx of both returning and new partners coming on board."
Seven West Media national sport sales director, Rob Maclean, said: “Brands recognise the incredible power and value of Seven’s AFL coverage as the perfect platform to build awareness, target hard-to-find audiences at scale and drive genuine business results.
“Seven’s AFL provides the most powerful 30 second ad break in Australia after every goal, and with our broadcast and digital rights extended until 2031, we can forge strong partnerships with brands looking for consistency and longevity to deliver effective brand outcomes.”
In September 2022, Seven secured the AFL media rights from 2025 to 2031, covering broadcast and – for the first time – digital rights. From 2025, 7plus will be the new home of the AFL, offering viewers access to AFL games and video content.
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