Seven signs on as media partner for National Recycling Week

Seven West Media has signed on to be the official media partner of Planet Ark’s flagship annual event, National Recycling Week, which is dedicated to educating and empowering people to reduce, reuse and recycle more of the right things, more often. 

The media partnership coincides with the release of Seven West Media’s inaugural Sustainability Report, which outlines the company’s sustainability priorities and activities over the past year.  

As part of Seven’s commitment to National Recycling Week, which starts Monday, 7 November, the network will run a television commercial and creative content for Planet Ark nationally on Channel 7 and 7plus.  

In-program integrations, billboard ads and digital content will also run, while West Australian Newspapers will provide free advertising space across leading print and digital publications The West Australian, perthnow.com.au and thewest.com.au. 

James Warburton, Seven West Media CEO, said: “We are a media company that entertains, informs and connects with millions of people every day. With that privilege comes the responsibility of ensuring the critical role Seven West Media plays in Australian society has a positive impact. For that reason, sustainability has long been a part of our day-to-day operations. 

“Our inaugural Sustainability Report provides an important roadmap to this commitment, ensuring we walk the walk when it comes to promoting important environmental causes, uniting the people and the communities in which we operate, providing opportunities for future generations and supporting diversity, equity and inclusion. 

“Planet Ark’s decision to partner with us is a meaningful vote of confidence in our ongoing mission and we are proud to help raise awareness of recycling together. The partnership will also see Planet Ark provide sustainability training to Seven West Media, empowering our people to make a difference to our world through positive environmental actions.” 

Paul Klymenko, Planet Ark CEO, said: “We’re pleased to partner with one of Australia’s biggest media companies and the nation’s most-watched network to spread the message about the importance of recycling.  

“By joining forces with Seven West Media, we're able to demonstrate to millions of Australians the benefits of waste prevention and recycling to produce environmental benefits and help people improve their environmental footprint.” 

Since National Recycling Week was established in 1996, the annual recycling rate in Australia has increased from just 7% of all disposed materials, or 1.5 million total tonnes recycled, to more than 60%, resulting in 43 million tonnes of materials recycled every year.