Distribution company Fred Media/Radar has entered a partnership with Seven, in which the network has sold more than 150 hours of primetime content.
The Seven slate, which comprises 12 premium titles from in-demand genres such as reality, home and design, and food, and many with format rights available, will be presented to global buyers at MIPCOM next month.
Fred Media/Radar head of operations and acquisitions Roger Vanderspikken said he first called Richard Henson at Seven a few years back to start a discussion about content distribution.
"I’m delighted that we have now concluded this package that includes more than 150 hours of premium Australian content," Vanderspikken said.
“Our sales team is really excited by this timely addition of so many premium titles to the growing Fred Media/Radar catalogue.
"Seven Network has a long-standing reputation for producing brilliant programming with big-name presenters, and we are now honoured to represent these 12 titles, showcasing the very best of Australian content, to international buyers in Cannes.
"Having format rights for many of these titles is a real bonus too. Strong, simple and compelling formats are much in demand, and we can readily see the huge potential for localised versions of shows such as Instant Hotel and Yummy Mummies.”
Seven Network director, distribution and content partnerships, Richard Henson, said the Fred Media/Radar team has been licensing great Australian content around the world for a number of years and is particularly successful in many of the genres featured in this package.
"MIPCOM represents a great opportunity to present these titles to the market and I am excited to see the response," Henson said.
"Much of Fred Media/Radar’s activity aligns with our strategic vision and I’m confident this new partnership will encourage a strong relationship into the future.”
This new collaboration follows a growing relationship between Seven Network and WTFN, Fred Media/Radar’s parent company.
In the past few years, WTFN has produced several series for Seven, which Fred Media/Radar also distributes. These include true crime series The Hunters and Australia’s Most Dangerous Prisoners, Strike Force, an ob-doc cop show filmed by cops, and two seasons of Code 1: Minute By Minute, which dramatically breaks down the some of the biggest and most tragic news events of recent years.
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