Women's media brand Mamamia has appointed Natalie Harvey chief revenue officer (CRO), replacing Tony Prentice.
Harvey began her career at Seven as the office assistant to the CEO, later transitioning to the agency side with Mediacom. Her career then took her to Brisbane, where she became general manager at UM.
In 2015, she joined Seven West Media in Brisbane, where she created the first combined sales team, uniting Pacific and Seven.
Back to Sydney in October 2017, she took on the role of Sydney sales director, eventually earning a promotion to Network sales director in 2018.
"(CEO) Jason (Lavigne), Mia (Freedman), and the team have built an incredible business with an inspiring purpose and an incredible connection with millions of Australian women across multiple platforms," Harvey said.
"It will be an absolute privilege to go to work every day, being part of such an important and powerful voice in the community, and I am so fortunate to move from one incredible media company to another as they continue to grow."
Jason Lavigne, Mamamia's co-founder and CEO, said the business is delighted to welcome Nat to Mamamia.
"Her extensive and senior experience in both agency and media, and her deep industry connections, will further our ambitious growth plans, and in turn fuel our purpose, of making the world a better place for women and girls," Lavigne said.
"At the same time, Mamamia bids a sad farewell to current CRO, Tony Prentice.
"Tony has played a pivotal role in evolving and transforming our now best in class commercial teams, processes and growth, as our revenue mix has changed markedly over the past five years.
"We extend our warmest thanks to TP for his very significant contribution, and wish him continued success for his next chapter."
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